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A List of L.A.’s Digital Start-ups

Start-ups tend to focus on fashion, media or entertainment, all industries long rooted in the city's culture.

Start-ups tend to focus on fashion, media or entertainment, all industries long rooted in the L.A. culture.

Nasty Gal
Sophia Amoruso founded Nasty Gal in 2006 selling vintage pieces on eBay. Today, it sells vintage and new merchandise, including its own line. It has received $49 million in Series A and Series B funding from Index Ventures.

ShoeDazzle
Brian Lee, Robert Shapiro M.J. Eng and Kim Kardashian founded ShoeDazzle in 2009 based on a subscription model. It is now a subscription model and traditional e-commerce hybrid. The company received $66 million through four rounds of funding from the likes of Polaris Partners, Crosscut Ventures, Lightspeed Venture Partners and Andreessen Horowitz.

JustFab
Don Ressler and Adam Goldenberg founded JustFab in 2010. The company has a monthly membership program giving users access to stylists recommending shoe and handbags, all for $39.95, based on style preferences. JustFab has secured a total of $109 million in funding from Matrix Partners, Technology Crossover Ventures, and Rho Capital Partners.

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DailyLook
Brian Ree founded DailyLook in 2011 to offer head-to-toe outfits to suit daily needs at affordable prices. It received $2.5 million in funding from SV Angel Partners, RRE Ventures, Novel TMT Ventures, Rachel Zoe and others.

MeUndies
Barak Diskin and Jonathan Shokrian founded MeUndies in 2012. It is a subscription service that offers regular deliveries of basic apparel such as underwear, socks and T-shirts to its members. Members spend $16 on a pair of underwear a month.

Hauler Deals
Kenn Henman and Zaw Thet founded Hauler Dealers in 2012. It is an e-commerce site selling products showcased by fashion and beauty experts on outlets like YouTube and Pinterest at discounted prices. Hauler Deals has received $1.5 million in funding from Thet, Intelligent Beauty, CrunchFund and Crosscut Ventures.
 
Triple Thread
Triple Thread is a platform that makes it easy for brick-and-mortar boutiques to offer online personal styling to clients around the country. Allan Jones founded it November 2012, and Science Inc. backs Triple Thread.

Lettuce
Lettuce describes itself as an order management system that enables small businesses to capture, process and fulfill orders. Raad Mobrem, who is chief executive officer, and Frank Jones, who is chief technology officer, founded Lettuce in 2012. Lettuce has raised a $2.1 million from investors, including Crosscut Ventures, 500 Startups, Launchpad LA, Baroda Ventures, Zelkova Ventures, Double M Capital and others.

NuOrder

Founded by Heath Wells and Olivia Skuza in 2011, NuOrder takes the wholesale ordering process online and mobile. It has secured more than $3 million in capital from investors including GRP Partners, Greycroft Partners, Aileen Lee, David Tisch, Creative Artists Agency, Brian Spaly, Mortimer Singer and Rachel Zoe Inc.

The Honest Co.

The Honest Co., which sells safe, healthy baby products, is another Brian Lee creation. He started the company with Jessica Alba, Sean Kane and Christopher Gavigan in 2011. It has garnered $27 million in Series A funding.

Glossi
ThisNext, a social shopping site, has evolved into Glossi. Glossi’s tag line is “Magazines Made Easy.” It enables users, which have included DKNY, Lucky Magazine and Rent the Runway, to make their own digital magazines.

Milk & Honey
Dorian and Ilissa Howard, sisters who previously had no experience in fashion or e-commerce, started Milk & Honey in 2011. It allows customers to design their own shoes, including flats, pumps, platforms and booties, but also sells premade shoes for customers who don’t want to customize their footwear.

Shop Hers
Shop Hers is a luxury marketplace for pre-owned designer merchandise. It takes an 18 percent commission on sales. Jaclyn Shanfeld is the founder and chief executive officer of Shop Hers, which launched in 2012.

Big Frame
Big Frame is a YouTube talent agency that connects YouTube personalities to brands. Started in 2011, Big Frame has raised $3 million in seed funding from a variety of investors. Among its investors are Anthem Venture Partners, Daher Capital, DFJ Frontier, Launchpad LA, New World Ventures, The Media Farm and Social Starts.

Snapchat

One of the buzziest startups in L.A., Snapchat is an app that lets users send photos to be viewed for limited amounts of time, 10 seconds at the most. Snapchat has raised roughly $13.5 million in its Series A funding round, and speculation is mounting that it will amass $100 million in another round.

Whisper
Secrecy is the secret to social app Whisper. It provides users a mobile platform to anonymously share secrets with others. It has raised $3 million in Series A funding from investors that include Lightspeed Venture Partners and Trinity Ventures.

Little Black Bag

Dan Murillo, David Weissman and Sasha Siddhartha founded Little Black Bag in 2011. Based on the Japanese tradition of the “lucky bag sale,” Little Black Bag is an e-commerce site that sells mystery bags of products that customers can trade with each other. Little Black Bag received $10.8 million in funding from GRP Partners and DCM.

Ellie
Ellie is an online lifestyle and activewear brand that promises high-end workout wear in comparable fabrics to competitor Lululemon for a fraction of the price. It has received $2 million in funding from Trinity Ventures, Rustic Canyon Partners and Blumberg Capital. Marcus Greinke and Lindsay Daniels founded Ellie in 2013.

Dollar Shave Club
Mark Levine and Michael Dubin founded Dollar Shave Club in 2011. The company provides personal grooming products by mail to its members based on continuity delivery model. Dollar Shave Club has received $10 million in funding from Kleiner Perkins Caufield & Byers, Andreessen Horowitz, Felicis Ventures, Science, Cowboy Ventures, White Star Capital and Venrock.

HelloSociety

Kyla Brennan founded HelloSociety in 2012 as a Pinterest marketing firm that works with brands to target influential pinners and optimize analytics. It is based on an agency model and represents some 250 pinners. HelloSociety estimates it has driven $30 million in sales revenue through Pinterest for around 400 brands.

Steelhouse
Steelhouse is a marketing technology company founded by Mark Douglas in 2009 that creates online advertising solutions for brands. Vans, Stuart Weitzman, Ulta and The North Face are among its customers. Steelhouse has received $14.6 million in funding from SV Angel, Greycroft Partners, Rincon Venture Partners, Baroda Ventures, Qualcomm Ventures and Daher Capital.

20Jeans
Corey Epstein founded 20Jeans in 2013. It’s a men’s lifestyle brand with clothing tailored to customers’ style preferences, budget and time. It has received $1 million in funding from Amplify.LA, Baroda Ventures, Plus Capital, Slemer Ventures and CAA Ventures.

BeachMint

Josh Berman and Diego Berdakin founded BeachMint in 2010. It partners with celebrities, stylists, designers and brands to sell merchandise through its verticals JewelMint, ShoeMint, HomeMint, IntiMint and StyleMint. Mary-Kate and Ashley Olsen, Brooke Burke-Charvet, Justin Timberlake and Rachel Bilson are among those involved with BeachMint. BeachMint has received $73.5 million in funding from several investors, including Trinity Ventures, Goldman Sachs and Anthem Venture Partners.

Adly
Sean Rad founded Adly in 2009. The company runs some 24,000 celebrity endorsements in social media to help brands connect to consumers through influential figures like actors, athletes and artists. Adly received $7.5 million in funding from GRP Partners, Matt Coffin, Greycroft Partners and Slemer Ventures.

Pickwick & Weller
Ashton Kutcher, Matt Rowe and Ryan Donahue founded Pickwick & Weller in 2012. The e-commerce company sells high-end shirts in tailored fits for men and women. It has received funding from Forerunner Ventures, SV Angel, Baseline Ventures, Felicis Ventures and Mousse Partners, as well as Kutcher, Dave Gilboa, Max Levchin and Nellie Levchin.

StyleHaul
Stephanie Horbaczewski founded StyleHaul in 2011. It is an online video network dedicated to fashion, shopping and beauty content on YouTube. StyleHaul received $16.9 million in Series A and Series B funding from RezVen Partners, Bertelsmann Digital Media Investments and RTL Group.

From the Lab
Launched this year by Steve Dworman and Lorraine Dahlinger, From the Lab aims to get beauty formulas in the hands of consumers before big companies bring them to retail. It’s based on subscription, and charter members pay $19.95 monthly.

The Black Tux
Patrick Coyne and Andrew Blackmon founded The Black Tux in 2012. It’s an online tuxedo rental service that ships tuxedos and suits to customers’ homes starting at $95.

Who What Wear
Founded by Hillary Kerr and Katherine Power in 2003, Who What Wear is an online magazine and daily newsletter covering the latest in fashion, celebrity and beauty. It has also introduced a home decor site, Domaine.

Tradesy

Tracy DiNunzio founded Tradesy in 2012. It is an e-commerce site specializing in resale that allows users to buy and sell their clothing, shoes and accessories or trade for new products. Tradesy has received $1.5 million in funding from Rincon Venture Partners, 500 Startups, Daher Capital, Bee Partners, Launchpad LA and Double M Partners.

StyleSaint

StyleSaint, which was founded by Allison Beal and Brian Garrett in 2012, gives a platform to content creators who produce “StyleBooks” to share with audiences on their personal blogs, Facebook, Twitter and Pinterest accounts. StyleSaint has received $1.5 million in funding from General Catalyst Partners, Andreessen Horowitz and Crosscut Ventures.

Sole Society

Founded Sole Society in 2010 by Brett Markinson, Sole Society sells on-trend shoes at affordable prices. The company has received funding from a number of investors, including Nordstrom, Inc., Insight Venture Partners and Lagovent Partners.

Styloot
Carlota Espinosa, Karthik Nandyal and Samir Patil founded Styloot in 2011. It is a free online service where women can shop using virtual mannequins or by pointing their iPhone to fashion on the street or in a magazine. Styloot features over a million items and more than 4,000 brands.

Pose

Dustin Rosen and Alisa Gould-Simon launched Pose in 2011. Pose is a mobile platform for real-time sharing of fashion images that allows users to tag their outfits with brand names, create albums of looks and follow their favorite fellow users. It has received $4.6 million in funding from GRP Partners, True Ventures and Mousse Partners and has 1.5 million registered users.

 

Onestop Internet
John Tomich, Steve Tandberg and Brett Morrison founded Onestop in 2004 to provide Web design and e-commerce capabilities to retailers and apparel brands. Its clients include True Religion, Rag & Bone, J Brand, Nicole Miller, John Varvatos  and Velvet. In 2008, Onestop raised $13.4 million in Series A funding from Bessemer Venture Partners and, three years later, Fung Capital, an investment arm of Li & Fung Group’s controlling shareholders, William and Victor Fung, invested $9.15 million in Onestop.