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Alibaba, Italian Ministry Ink Deal

The e-commerce giant will help Italian companies fast track the opening of online stores on Tmall.com and provide support for online promotion and marketing.

SHANGHAI — Alibaba Group said Thursday that it has inked an agreement with Italy’s Ministry of Economic Development to help more Italian companies reach China’s vast consumer market via its business-to-consumer site Tmall.com as well as other online retail platforms operated by the Chinese e-commerce giant.

Alibaba said that as part of a three-year memorandum of understanding with the Italian ministry it will help Italian companies fast track the opening of online stores on Tmall.com as well as provide support for online promotion and marketing. Meanwhile, the Italian government will work with Alibaba to help Italian companies understand the market landscape and opportunities in China by leveraging the e-commerce company’s experience and data on consumption habits.   

“This collaboration will also provide Tmall with Italian retail trends and popularity guidance to make marketing campaigns more focused and effective for Chinese consumers,” Alibaba said.

Collaboration with Italian companies will also be explored with Alibaba.com, a business-to-business platform, as well as Alipay, Alibaba’s payment platform and China Smart Logistics, an affiliated logistics company, Alibaba said.

Tmall.com is creating a tailored marketing campaign promoting Italian brands to commemorate the MOU. It will also launch a dedicated country page featuring Italian brands and products.

Last month Alibaba said it had forged a similar agreement with the French government’s business development agency.