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EBay Projects Strong Growth

Internet retailer is bullish on the next three years, projecting revenues to grow more than 50 percent to at least $21.5 billion in 2015.

EBay Inc. is bullish on the next three years, projecting revenues to grow more than 50 percent to at least $21.5 billion in 2015, from $14.1 billion in 2012.

This story first appeared in the March 29, 2013 issue of WWD.  Subscribe Today.

“Led by mobile, a commerce revolution is under way,” eBay Inc. president and chief executive officer John Donahoe said.

“Technology is creating a new Web-enabled retail interface, a new seamless, multiscreen commerce experience that connects consumers anytime, anywhere. This will expand shopping beyond conventional store environments and e-commerce sites. How we shop is being transformed, and eBay Inc. intends to be a leader in this new commerce world.”

EBay is driving growth in its core Marketplaces, PayPal and GSI Commerce divisions and leveraging its commerce technologies, including mobile, to “enable” new experiences for consumers and retailers. In 2015, the company expects to enable $300 billion worth of global commerce, compared to $175 billion in 2012. EBay defined “enabled commerce” volume as the total commerce and payment volume of its three business units.

Donahoe said eBay’s mobile capabilities across all operating systems and devices are competitive advantages and that in 2013, the company expects to generate $20 billion in mobile commerce and payments volume. The company also expects compound annual non-GAAP earnings per share growth of 15 to 19 percent from 2012 to 2015. Free cash flow is anticipated in excess of $11 billion over the three-year period.

By 2015, Marketplaces is expected to achieve revenues of $10.5 billion to $11.5 billion, representing a 14 percent compound annual growth rate at the midpoint; PayPal sees revenue growth of $9.5 billion to $10.5 billion, for a 22 percent compound annual growth rate at the midpoint, and GSI forecasts $1.5 billion to $1.7 billion in sales by 2015, representing a 14 percent compound annual growth rate at the midpoint.

On the fashion front, eBay is working with Fifth & Pacific Co. on some innovative ideas and technology for consumers, and last November launched the eBay Fashion app in Russia, eBay Moda.

“The app is already one of the most downloaded lifestyle apps in the Russian iTunes store. A gentleman recently used the app to buy 30 pairs of Giorgio Armani shoes in a single transaction for $7,400,” said Wendy Long, vice president of eBay Marketplaces.

Ebay also became more attractive and relevant through improved merchandising, especially in key categories like fashion, according to Christopher Payne, senior vice president of eBay Marketplaces North America.