Farfetch Names Marketing Chief, Opens Office in Flatiron

The luxury e-commerce marketplace is branching out with new talent and new digs.

NEW YORK — London-based luxury e-commerce marketplace Farfetch is continuing its global expansion, this week naming Stephanie Horton chief marketing officer and opening an office in the Flatiron District here.

This story first appeared in the August 29, 2013 issue of WWD.  Subscribe Today.

Horton, who will soon relocate to Farfetch’s headquarters in London, comes to the site from Shopbop, where she was head of global communications. Reporting to Farfetch chief executive officer José Neves, Horton will oversee all global communications, marketing and public relations.

She will also work closely with Gabrielle de Papp, who joined Farfetch in July as senior vice president of U.S. brand development, and oversees the new Flatiron space, which is the company’s fifth global office.

Farfetch received a $20 million round of funding from Condé Nast International in March. The firm works with 300 boutiques in nearly 20 countries, and its U.S. contingent includes 65 boutiques, such as the recently added Kirna Zabête here and Forty Five Ten in Dallas.

“[Business in] the United States is growing at an emerging-market level,” Neves said. He said the business was on track to expand 151 percent for 2013. The U.S. has been even stronger, growing 187 percent during the first seven months of the year.

Neves said 80 percent of product sold via Farfetch is purchased at full price.

He projects sales this year will reach $200 million — with the U.S. representing 30 percent of the total, followed by the U.K. at 12 percent and Brazil and Australia each at 10 percent. Farfetch, which already ships to consumers in China, Japan and Russia, will next year launch translated Web sites with dedicated customer service agents in these countries.