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La Redoute Scaling E-commerce With Merchantry

Merchantry’s platform will supplement La Redoute’s existing internal capabilities.

La Redoute is using Merchantry’s technology platform to scale up its fashion and home offerings online.

La Redoute is France’s leading e-tailer for fashion and home, and is the e-commerce and mail-order division of Redcats. The business, which has more than 7 million monthly visitors and has been in operation for two years, services shoppers from 150 countries.

Merchantry helps retail and media brands streamline and scale up their marketplace and supplier relationships. According to Merchantry chief executive officer Rick Watson, the software is an enterprise platform that often supplements a firm’s existing internal capabilities.

The technology provider recently raised $7 million in a Series B round of financing. Investors include Kite Ventures and Greycroft Partners. It raised $10 million in Series A funding that included as an investor Marvin Traub Associates.