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E-tailer Level Group Inks Deal With LN-CC

A new entity called LN-CC AC Ltd. will take over all assets and employees of LN-CC to invest in the retail concept's geographic development and brand portfolio.

MILAN — Fashion and luxury e-tailer The Level Group and retail concept LN-CC have inked an agreement to create a new entity called LN-CC AC Ltd., which will take over all assets and employees of LN-CC to invest in the geographic development and brand portfolio of LN-CC.

John Skelton, creative director and founder of LN-CC, will continue to be in charge of creativity, branding and buying for the London-based store and its e-commerce channel.

“Whilst our progressive retail concept has gained attention and respect from all corners of the globe, we needed a partner that could complement this from a business perspective, whilst respecting our distinctive qualities,” said Skelton. “We found an immediate fit with The Level Group. With their vision in building brands online, their business know-how and their expertise in operations will help develop the LN-CC concept further, allowing us to focus on our brand partners and search for new talent.”

“LN-CC is a striking creative concept in today’s increasingly crowded retail context. A distinctive selection and styling of brands makes LN-CC stand out from a sea of fashion sameness,” said Andrea Ciccoli, cofounder of The Level Group. Ciccoli is a former partner of Bain & Co. and was also a state-appointed administrator of IT Holding.

“Now is the time to leverage technologies and new media to bring branding and channel integration to the next level. This brand has great opportunity and the prospect of growing the business is very exciting,” echoed cofounder Cristian Musardo.

LN-CC combines traditional brick-and-mortar retailing with an online store carrying brands ranging from mainline designers to underground Japanese streetwear. LN-CC also houses collectibles within its library, including exclusive vinyl and book rarities.

Based in Italy, The Level Group’s services include creative and Web design, Web solution implementation, digital image and content production, logistics services, financial services, customer services, store management and operations, and digital marketing. The e-tailer is the exclusive online partner of brands including Stuart Weitzman, Casadei, Aspesi, Woolrich and Geox.