LONDON — Stella McCartney will today unveil its first e-commerce site, exclusive to the U.S. market.
The site is part of the global growth of the brand, which has flagships in New York and Los Angeles. The site will expand to the U.K. in the fall.
The site offers a wide selection of the designer’s spring collections, including runway looks, and non-leather shoes, bags and accessories, as well as products from the adidas by Stella McCartney line, the designer’s accessories for LeSportsac, and fragrances, organic skin care and lingerie.
A special section, “Stella’s World,” features backstage videos and photos, and gives fans behind-the-scenes access to the brand.
Each item is visible separately or “by look,” and styled by McCartney with a video option to see the clothes in movement.
To mark the launch, each customer who registers on the site has the chance to win a Stella Golden Ticket, the prize being an Appaloosa bag stuffed with items from the brand.
The site also offers carbon-neutral delivery options. DHL, for instance, will offset the carbon footprint of its deliveries on request.