DALLAS — Stanley Korshak, the independent luxury emporium here, plans to begin selling merchandise on its Web site in October, owner Crawford Brock said.
This story first appeared in the July 31, 2008 issue of WWD. Subscribe Today.
“There are a lot of challenges,” Brock acknowledged. “You have to take the pictures, do the updates, the fulfillment. You have to give it the same level of service as our stores.”
The site will initially feature handbags, jewelry and cosmetics — merchandise that is not sized. Eventually, it might offer clothing as well.
“I think it could be as big as we are,” said Brock, estimating the company’s annual sales at $44 million. “We’re going to treat it like another store with the same level of service.”
The Internet business will be managed from the mezzanine of the Shak, a women’s contemporary boutique located across the courtyard from the main store. The space formerly housed a department of young men’s clothing and denim that wasn’t profitable.
Sales associates are already using the Web to e-mail pictures of merchandise to customers, Brock said, so it was logical to hire a developer to expand the store’s Web site beyond branding and information.