The Seattle-based department store has been on the digital cutting edge for years. Here, a look at some of its efforts to marry the online with the off-line.
This story first appeared in the June 24, 2014 issue of WWD. Subscribe Today.
March 2011: Nordstrom buys flash-sales site HauteLook.
December 2011: Sole Society breaks away from HauteLook to operate as a freestanding business.
April 2012: Nordstrom invests $16.4 million in Bonobos and begins to carry the brand in its stores and online.
May 2012: Nordstrom partners with GQ on a cross-channel program that brings GQ editorial content to nordstrom.com and Nordstrom product to GQ.
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March 2013: Nordstrom showcases part of Etsy Wholesale in its home department with “Etsy & Nordstrom Present.”
December 2013: Nordstrom invests in Shoefitr, which uses 3-D imaging software to give size and fit recommendations. The technology is used on nordstrom.com.
December 2013: Nordstrom’s downtown Seattle location starts to carry jewelry cases with engagement rings and wedding bands from online-based brand Blue Nile.
March 2014: BaubleBar opens Nordstrom Loves BaubleBar pop-up shops in 35 doors and adds a presence on nordstrom.com.
May 2014: Nordstrom Rack launches a fresh e-commerce and mobile experience, sharing a back end with HauteLook.
June 2014: Nordstrom brings the Wanelo digital experience to 107 of its stores through a wall of product and interactive screens.