Most Recent Articles In Direct, Internet and Catalogue
Latest Direct, Internet and Catalogue Articles
- Virtual Reality, New Brands a Focus of First Taobao Maker Festival <span class='article-title-premium-container' style='font-size:.5em;display:none;vertical-align:middle;padding:.25em;margin: 0 0 0 .25em;'>Premium</span>
- Poshmark Adds Kids’ and Men’s Categories <span class='article-title-premium-container' style='font-size:.5em;display:none;vertical-align:middle;padding:.25em;margin: 0 0 0 .25em;'>Premium</span>
- Birkenstock CEO: No More Amazon
More Articles By
1977: HSN is founded with 112 electric can openers that are sold on a Clearwater, Fla., radio station, prompting “Suncoast Bargaineers,” a regular radio program.
1981: The concept expands into local Tampa Bay cable as the Home Shopping Channel.
This story first appeared in the August 24, 2012 issue of WWD. Subscribe Today.
1985: The Home Shopping Channel launches nationwide as Home Shopping Club with 24-hour programming.
1986: The Home Shopping Network starts trading on the American Stock Exchange.
1993: Liberty Media buys a controlling stake in the Home Shopping Network.
1995: Barry Diller buys the Home Shopping Network and becomes its chairman.
1999: Home Shopping Network acquires Ingenious Designs and hsn.com launches.
2000: Home Shopping Network becomes HSN.
2001: HSN purchases the Improvements brand catalogue and Web site from Hanover Direct Inc.
2005: HSN acquires leading catalogue and online retailer Cornerstone Brands and its portfolio of brands like Ballard Designs, Frontgate, Garnet Hill, Grandin Road and TravelSmith.
2006: Mindy Grossman joins HSN as chief executive officer.
2006: HSN introduces HSN Shop by Remote.
2007: HSN is relaunched with new sets, graphics and on-air presentations, as well as a
2008: HSN adds social networking with MySpace and Facebook pages.
2008: The network enters a partnership with Condé Nast that kicks off with “Shop With Lucky” shows.
2008: HSNi spins off from its parent IAC and begins trading on the Nasdaq Global Select Market.
2009: HSN’s Shop App launches and HSN and Verizon FiOS introduce the HSN Shop by Remote widget.
2010: HSN adds HSN2 on the DISH Network with an encore of HSN shows, products, brands and personalities.
2010: Rod Stewart’s “Fly Me to the Moon” debuts during a one-hour concert event, selling selling 25,000 CDs in one hour, while Mary J. Blige sells 61,000 units of her My Life fragrance in six hours.
2010: HSN partners with Sony Pictures to support “Eat Pray Love” with 72 hours of special programming around the movie.
2011: HSN sells merchandise inspired by such movies as “The Help” and “Footloose.”
2011: HSN launches retail’s first casual gaming and digital entertainment portal called HSN Arcade, combining shopping, gaming and sharing.
2011: Joy Mangano sells her 350 millionth huggable hanger, the most successful HSN product ever and Diane Gilman sells 200,000 pairs of jeans in one day.
2012: HSN partners with HBO for a licensed beauty and home collection called Forsaken that is inspired by the HBO show “True Blood.”
2012: HSN teams with Universal Pictures’ “Snow White and the Huntsman” and sells exclusive products inspired by the movie.
2012: Lionel Richie’s live-streamed concept sells more than 20,000 CDs in just one hour; NoNo sells out of 40,000 units of its innovative hair removal system in 12 hours.