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Versace Launches Online Store

Versace has launched its first online store with its new Home e-boutique, exclusive to the U.S.

Versace’s Home e-boutique.

MILAN — Versace has launched its first online store with its new Home e-boutique, exclusive to the U.S.

This story first appeared in the February 20, 2009 issue of WWD.  Subscribe Today.

“The new Versace Home e-boutique is our first opportunity to offer direct online sales, within a unique and exclusive Versace lifestyle shopping experience,” said chief executive officer Giancarlo Di Risio.

The online store comes a year after the launch of the brand’s site. Limited edition pieces are available, together with Versace’s accessories for the home, such as velvet silk cushions or jacquard brocade prints, fine art de la table china decorated by hand, crystal gift pieces and small home furnishings.

The Versace Home e-boutique and the versacehome.it Web site are linked to the Versace corporate site.