WWD Digital Forum: London
From innovation to inspiration, utilizing all the tools available in a well-thought-out manner was a clear message from a group of industry leaders gathered at the May Fair Hotel in London last week.
Executive acknowledged that it’s essential to embrace digital, which currently impacts about 30 percent of offline sales and a growing online volume.
The brand’s chief marketing officer stressed the need to try, test, learn and adjust across various social media to ensure a differentiated approach.
The microsite allows Jimmy Choo customers worldwide to post images of themselves wearing the shoes at various times of day.
The cmo said his approach with the retailer’s e-commerce site has been about re-creating the in-store experience, then embellishing it with humor and intrigue.
Today, some 65 percent of sales come from territories outside the site’s U.K. home market.
A one-size-fits-all approach will not always be successful in targeting this, or for that matter, any other generation.
The cofounder and ceo of CultBeauty.co.uk said her site was born out of the disappointment she felt about the half-used products accumulating in her bathroom.
The retailer’s global head of digital traced how its online presence has evolved from a MySpace page in 2006.
The e-tailer’s founder and chief executive officer has never forgotten about the power of old-fashioned brick-and-mortar retailing in the fashion arena.
The international digital agency’s ceo has a handle on how the world is shopping online at this moment for fashion and other merchandise.
The e-commerce site’s managing director said the Net-a-Porter division has rapidly evolved into a compelling stand-alone offer.