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H&M Speeds Up in April

Total sales jumped 17 percent as the Swedish firm grew store count.

PARIS — Fast fashion is speeding up.

Hennes & Mauritz AB said total sales in local currencies jumped by 17 percent in April as the chain continued its global store rollout.

The Swedish fashion retailer provided only a percentage figure, and no longer breaks out same-store sales data. Total sales include value added taxes.

 

In March, sales rose 13 percent, following an 11 percent gain in February.

 

H&M noted its store count came to 3,246 on April 30 versus 2,881 on the same date in 2013.

The retailer is due to report second-quarter revenues, including May tallies, on June 11, with its full six-month results due on June 18.