LONDON — Hunter Boot Limited, the Scottish company famed for its Wellington boots, and Japan’s Itochu Corporation said on Friday they have founded a joint venture to distribute Hunter in Japan, called Hunter Japan K.K.
In order to develop the brand in Japan, Hunter will work with Itochu’s Itochu Home Fashion Corporation to distribute its footwear in the region and Itochu’s fully owned Coronet Coporation to distribute its apparel, bags and accessories there, the firms said in a joint statement.
The joint venture is effective immediately, in time for the spring 2015 selling season. James Seuss, chief executive officer at Hunter Boot Limited said: “We see a huge opportunity in Japan and we see Itochu as a key player in furthering Hunter’s development as a global lifestyle brand.”
In the past year, Hunter has branched out from its core range of Wellingtons. In February, it debuted its Hunter Original label at London Fashion Week, which saw the firm introduce outerwear, knitwear and accessories, along with inventive interpretations of the Wellington boot, under new creative director Alasdhair Willis.