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Marketing and Consumer Behavior

Accessories News

Marketing and Consumer Behavior

shopping

NRF Says Back-To-School Shopping to Increase, Start Earlier

The National Retail Federation’s back-to-school survey is saying that shoppers will increase their spending and start earlier.

Loop Commerce allows retailers to offer an improved gifting experience for consumers.

Looping in Shoppers With an Elevated Gifting Experience

Roy Erez is cofounder and chief executive officer of Loop Commerce.

Scott Meden gets a new job at Nordstrom.

Nordstrom Fills Senior Marketing and Shoe Slots

The chief marketing slot has been a hot seat in retailing.

Maya Mikhailov

Mobile Commerce is Shaping the ‘Brand Conversation’

GPShopper’s Maya Mikhailov discusses how brand marketing has responded to a consumer centric retail environment.

Pokemon Go uses augmented reality on a smartphone app to combine the real world with the digital game.

Pokemon Go Uses Augmented Reality to Attract Players Near Stores

There are ways for retailers to encourage players to congregate in or near physical stores.

Donald Trump

Consumers: Regardless if Trump or Clinton Wins, Finances Will ‘Deteriorate’

Still, the researchers said in contrast to the outlook, “consumers have been feeling a bit more optimistic about their personal finances.”

China’s FMCG Market Growth Slows, but Convenience Stores, Online Thrive

The country’s e-commerce sector has seen its sales growth rate for FMCG exceed 35 percent over the past four years, according to a new report from Bain & Co.

Online shopping sales totaled $1.6 trillion in 2015.

Surveys Peer Into Consumer Preferences, Reveal Low ‘Buy Button’ Adoption

Two just-released surveys also show a shift toward using mobile devices as well as embracing social messaging apps.

Sam Vasisht is chief marketing officer at MindMeld.

Fashion Apparel Retailing in the Age of Artificial Intelligence

Sam Vasisht, chief marketing officer at MindMeld, discusses how AI is turning retail transactions into conversations.