The mass-market beauty company had $96.8 million in sales for the first half of 2016.
Rights groups applaud the decision as a victory for individual and religious freedom.
Apple, Target, Nike, Sony and Coca-Cola took up the top five seats in the ranking based on the opinions of Millennial consumers.
The marketing firm worked with Betabrand and Rent the Runway on a Facebook pilot that pinpoints ideal customers.
The two-minute clip features a twenty-something engaging with digitally embedded apparel and accessories.
The event is a major volume generator during an otherwise slow traffic period.
The National Retail Federation’s back-to-school survey is saying that shoppers will increase their spending and start earlier.
Roy Erez is cofounder and chief executive officer of Loop Commerce.