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Retail

Retailers Keep Holiday Plans Conservative and Inventories Tight

Inventories are being kept tight in hope of increasing full-price selling and reducing markdowns.

clock 11hDavid Moin

Fashion

Rihanna Said Eyeing Paris for Fenty Puma Show

The music star had launched the collection last February during New York Fashion Week.

clock 6hMiles Socha

Retail

Aéropostale Bankruptcy Jeopardizes 10k Jobs

Teen retailer Aéropostale is awaiting a decision from a bankruptcy judge that is likely to impact whether it can find a buyer.

clock 14hVicki M. Young

In Focus

Roger Federer on His Nike Collaboration and Coming Back Strong in 2017

Roger Federer at the NikeLab store in NYC

Marketing and Consumer Behavior

USA Gymnastics team featured in Under Armour's "Rule Yourself" campaign

Marketing and Consumer Behavior

Nike, Under Armour Among Social Currency Leaders

According to a report out this week, the top brands leading in social currency include Nike, Levi’s and Under Armour.

clock August 18, 2016Maghan McDowell

sailthru

Marketing and Consumer Behavior

Sailthru Facebook Pilot Predicts Long-term Customers

The marketing firm worked with Betabrand and Rent the Runway on a Facebook pilot that pinpoints ideal customers.

clock August 11, 2016Maghan McDowell

Digitally embedded apparel is at the core of the Janela platform.

Marketing and Consumer Behavior

Avery Dennison Launches Video Touting Janela Technology

The two-minute clip features a twenty-something engaging with digitally embedded apparel and accessories.

clock August 10, 2016Arthur Zaczkiewicz

From the Canvas By Land's End campaign

Marketing and Consumer Behavior

Emma Roberts in Canvas by Lands’ End Campaign

Canvas by Lands’ End was reintroduced last April.

clock August 10, 2016David Moin

Marketing and Consumer Behavior

Simon’s Back-to-School Campaign Targets Mom, Too

There’s a nostalgic turn to the developer’s b-t-s campaign.

clock August 2, 2016David Moin

MasterCard's Masterpass

Marketing and Consumer Behavior

Survey: Consumers Want Coupons in Mobile Wallets

A survey finds that customers want more from digital wallets than just the ability to pay with a smartphone.

clock July 27, 2016Maghan McDowell

Marketing and Consumer Behavior

Nordstrom’s Anniversary Sale Brings Celebrities Into the Marketing

The event is a major volume generator during an otherwise slow traffic period.

clock July 22, 2016David Moin

shopping

Marketing and Consumer Behavior

NRF Says Back-To-School Shopping to Increase, Start Earlier

The National Retail Federation’s back-to-school survey is saying that shoppers will increase their spending and start earlier.

clock July 21, 2016Debra Borchardt

Loop Commerce allows retailers to offer an improved gifting experience for consumers.

Marketing and Consumer Behavior

Looping in Shoppers With an Elevated Gifting Experience

Roy Erez is cofounder and chief executive officer of Loop Commerce.

clock July 20, 2016Arthur Zaczkiewicz

Scott Meden gets a new job at Nordstrom.

Marketing and Consumer Behavior

Nordstrom Fills Senior Marketing and Shoe Slots

The chief marketing slot has been a hot seat in retailing.

clock July 18, 2016David Moin

Maya Mikhailov

Marketing and Consumer Behavior

Mobile Commerce is Shaping the ‘Brand Conversation’

GPShopper’s Maya Mikhailov discusses how brand marketing has responded to a consumer centric retail environment.

clock July 14, 2016Arthur Zaczkiewicz

Pokemon Go uses augmented reality on a smartphone app to combine the real world with the digital game.

Marketing and Consumer Behavior

Pokemon Go Uses Augmented Reality to Attract Players Near Stores

There are ways for retailers to encourage players to congregate in or near physical stores.

clock July 13, 2016Maghan McDowell

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