Designers, including burkini creator Aheda Zanetti, are puzzled over the recent backlash.
The marketing firm worked with Betabrand and Rent the Runway on a Facebook pilot that pinpoints ideal customers.
The two-minute clip features a twenty-something engaging with digitally embedded apparel and accessories.
The event is a major volume generator during an otherwise slow traffic period.
The National Retail Federation’s back-to-school survey is saying that shoppers will increase their spending and start earlier.
Roy Erez is cofounder and chief executive officer of Loop Commerce.
GPShopper’s Maya Mikhailov discusses how brand marketing has responded to a consumer centric retail environment.
There are ways for retailers to encourage players to congregate in or near physical stores.