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Retail

Picking the Fashion Runway Winners With Big Data

An analysis of online patterns by big data firm Edited shows the runway styles most likely to resonate with shoppers.

clock 16hEvan Clark

Fashion

Anthony Vaccarello Confirms His Label’s End

The Belgian designer is dedicating himself to Saint Laurent, where he was named creative director last April.

clock 6hMiles Socha

Fashion

Carolina Herrera Hires Vice President of Design

Raffaele Ilardo will head up creative development and design for the Carolina Herrera New York ready-to-wear and bridal collections.

clock 23hRosemary Feitelberg

Marketing and Consumer Behavior

The Apple store at Garden State Plaza.

Marketing and Consumer Behavior

Apple Still Number One, Fast-Fashion Dips Among Millennials

Apple, Target, Nike, Sony and Coca-Cola took up the top five seats in the ranking based on the opinions of Millennial consumers.

clock August 26, 2016Kari Hamanaka

USA Gymnastics team featured in Under Armour's "Rule Yourself" campaign

Marketing and Consumer Behavior

Nike, Under Armour Among Social Currency Leaders

According to a report out this week, the top brands leading in social currency include Nike, Levi’s and Under Armour.

clock August 18, 2016Maghan McDowell

sailthru

Marketing and Consumer Behavior

Sailthru Facebook Pilot Predicts Long-term Customers

The marketing firm worked with Betabrand and Rent the Runway on a Facebook pilot that pinpoints ideal customers.

clock August 11, 2016Maghan McDowell

Digitally embedded apparel is at the core of the Janela platform.

Marketing and Consumer Behavior

Avery Dennison Launches Video Touting Janela Technology

The two-minute clip features a twenty-something engaging with digitally embedded apparel and accessories.

clock August 10, 2016Arthur Zaczkiewicz

From the Canvas By Land's End campaign

Marketing and Consumer Behavior

Emma Roberts in Canvas by Lands’ End Campaign

Canvas by Lands’ End was reintroduced last April.

clock August 10, 2016David Moin

Marketing and Consumer Behavior

Simon’s Back-to-School Campaign Targets Mom, Too

There’s a nostalgic turn to the developer’s b-t-s campaign.

clock August 2, 2016David Moin

MasterCard's Masterpass

Marketing and Consumer Behavior

Survey: Consumers Want Coupons in Mobile Wallets

A survey finds that customers want more from digital wallets than just the ability to pay with a smartphone.

clock July 27, 2016Maghan McDowell

Marketing and Consumer Behavior

Nordstrom’s Anniversary Sale Brings Celebrities Into the Marketing

The event is a major volume generator during an otherwise slow traffic period.

clock July 22, 2016David Moin

shopping

Marketing and Consumer Behavior

NRF Says Back-To-School Shopping to Increase, Start Earlier

The National Retail Federation’s back-to-school survey is saying that shoppers will increase their spending and start earlier.

clock July 21, 2016Debra Borchardt

Loop Commerce allows retailers to offer an improved gifting experience for consumers.

Marketing and Consumer Behavior

Looping in Shoppers With an Elevated Gifting Experience

Roy Erez is cofounder and chief executive officer of Loop Commerce.

clock July 20, 2016Arthur Zaczkiewicz

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Essentialist

Today's Must Read

Tommy Hilfiger: Tommy Hilfiger is making progress on its Sustainable Evolution strategy.

Business

PVH Sets Enhanced CR Strategy, Commits to U.N. Sustainability Goals

clock August 29, 2016Arthur Friedman

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Social Studies