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Fashion

Maison Margiela, Lanvin and Dries Van Noten Spring 2017

At Paris Fashion Week all three houses offered exhilarating collections that were a heady exploration of creative unsettling.

clock 20hBridget Foley

Fashion

Chloé Captured the Effortless Simplicity of French Style

The seafaring life was the inspiration for Clare Waight Keller's lovely, breezy spring collection for Chloé.

clock 4hBridget Foley

Beauty

Study: Influencers Rule the Social Media Beauty Landscape

Advertising technology firm Pixability found brand-generated digital content is falling behind the content produced by individual creators.

clock September 28, 2016Rachel Brown

Marketing and Consumer Behavior

E-commerce, personalization

Marketing and Consumer Behavior

Why Retailers Need to Integrate Personalization Into Their Digital Presence

Dynamic Yield’s chief executive officer discusses gain opportunities by employing customization into brand digital thumbprints.

clock 2hElizabeth Doupnik

Target

Marketing and Consumer Behavior

New Attention to Visual Displays Pays Off

Retailers have returned to visual display as a way to enhance the in-store experience and increase sales.

clock September 23, 2016Debra Borchardt

Marketing and Consumer Behavior

SAP on Multigenerational Retail Marketing, Consumer Engagement

Lori Mitchell-Keller takes a deep look at how retailers can mine success during unsteady times.

clock September 20, 2016Elizabeth Doupnik

Millennial Christmas laptop online shopping

Marketing and Consumer Behavior

Nostalgia Prompts Millennials to Refer to Recent Past for Seasonal Shopping

In the face of an unstable job market, Millennials look to their adolescence to inform shopping behaviors.

clock September 1, 2016Elizabeth Doupnik

teenagers

Marketing and Consumer Behavior

Gen Z Teenagers Keep Their Eyes on the Prices

Generation Z teenagers are price conscious, but not brand loyal.

clock August 31, 2016Debra Borchardt

The Apple store at Garden State Plaza.

Marketing and Consumer Behavior

Apple Still Number One, Fast-Fashion Dips Among Millennials

Apple, Target, Nike, Sony and Coca-Cola took up the top five seats in the ranking based on the opinions of Millennial consumers.

clock August 26, 2016Kari Hamanaka

USA Gymnastics team featured in Under Armour's "Rule Yourself" campaign

Marketing and Consumer Behavior

Nike, Under Armour Among Social Currency Leaders

According to a report out this week, the top brands leading in social currency include Nike, Levi’s and Under Armour.

clock August 18, 2016Maghan McDowell

sailthru

Marketing and Consumer Behavior

Sailthru Facebook Pilot Predicts Long-term Customers

The marketing firm worked with Betabrand and Rent the Runway on a Facebook pilot that pinpoints ideal customers.

clock August 11, 2016Maghan McDowell

Digitally embedded apparel is at the core of the Janela platform.

Marketing and Consumer Behavior

Avery Dennison Launches Video Touting Janela Technology

The two-minute clip features a twenty-something engaging with digitally embedded apparel and accessories.

clock August 10, 2016Arthur Zaczkiewicz

From the Canvas By Land's End campaign

Marketing and Consumer Behavior

Emma Roberts in Canvas by Lands’ End Campaign

Canvas by Lands’ End was reintroduced last April.

clock August 10, 2016David Moin

Marketing and Consumer Behavior

Simon’s Back-to-School Campaign Targets Mom, Too

There’s a nostalgic turn to the developer’s b-t-s campaign.

clock August 2, 2016David Moin

MasterCard's Masterpass

Marketing and Consumer Behavior

Survey: Consumers Want Coupons in Mobile Wallets

A survey finds that customers want more from digital wallets than just the ability to pay with a smartphone.

clock July 27, 2016Maghan McDowell

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Essentialist

Today's Must Read

virtual reality

Business

How (and When) to Introduce Virtual Reality to Consumers

clock September 28, 2016Elizabeth Doupnik

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Social Studies