Marketing and Consumer Behavior

Accessories News

Marketing and Consumer Behavior

Tectonic steel plates on the exterior of Oakley’s flagship.

Disney, Oakley, Zara Top Consumer Survey on ‘Brand Actualization’

FRCH worked with Nielsen to tap the consumer mind-set on brands.

Kohl's Chaps print campaign.

Wal-Mart, Kohl’s Among Top Retailers in ABX’s Ad Effectiveness Index

The analysis by ABX involved a consumer panel rating retailers’ ads across six platforms using 14 variables.

Eric Frankel.

AdGreetz Founder on Why Personalization Converts Shoppers Into Buyers

Personalized video can “activate” a consumer, says founder Eric Frankel.

Harley-Davidson jacket, Spring 2016

Harley-Davidson’s Authenticity is a Hit With Stylists

Harley–Davidson doesn’t pay celebrities to wear their clothes and that authenticity is a hit with stylists and their Millennial clients.

Nicole Richie, Katherine Power

Nicole Richie Talks Career at Who What Wear, Westfield Panel

The mall operator and fashion site partnered for a three-city leadership summit that kicked off at Westfield Topanga Saturday.

Chris Paradysz, ceo of PM Digital.

Luxury’s Position in a Changing Consumer Market, and ‘Why’ It Matters

Chris Paradysz, ceo of PM Digital, discusses the impact of changing consumer behavior on luxury brands.


NRF: Consumers to Spend $4.4B for St. Patrick’s Day Festivities

Prosper Insight & Analytics, which conducted the survey for the NRF, projected that more than 125 million people plan to celebrate the Irish holiday on March 17.

The IMF cut its outlook for global economic growth this year.

Apparel Shoppers Saving More, Spending Less

As experts debate whether a recession looms, apparel shoppers are staying home and saving their money.

Think Tank: Anjee Solanki on the Era of the Unbrand

Think Tank: Anjee Solanki on the Era of the Unbrand

Traditionally label-happy brands such as Abercrombie & Fitch and its sister brand, Hollister, are steadily losing market share.