Dynamic Yield’s chief executive officer discusses gain opportunities by employing customization into brand digital thumbprints.
Lori Mitchell-Keller takes a deep look at how retailers can mine success during unsteady times.
In the face of an unstable job market, Millennials look to their adolescence to inform shopping behaviors.
Apple, Target, Nike, Sony and Coca-Cola took up the top five seats in the ranking based on the opinions of Millennial consumers.
The marketing firm worked with Betabrand and Rent the Runway on a Facebook pilot that pinpoints ideal customers.
The two-minute clip features a twenty-something engaging with digitally embedded apparel and accessories.