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Retail

A&F Finds 'Growing Up' Tough Now that Sex No Longer Sells

Abercrombie is aging its models to show it is no longer a "teen" brand; company reported a Q2 loss.

clock 8hVicki M. Young

Media

Barbie Becomes Paid Social Media Influencer

Through her Instagram account, Barbie “produces” sponsored content.

clock 3hMaghan McDowell

Fashion

Costume Institute's Next Subject Said to Be Rei Kawakubo

The exhibit next spring would be only the second the Met has devoted to a living designer.

clock 3hWWD Staff

Marketing and Consumer Behavior

The Apple store at Garden State Plaza.

Marketing and Consumer Behavior

Apple Still Number One, Fast-Fashion Dips Among Millennials

Apple, Target, Nike, Sony and Coca-Cola took up the top five seats in the ranking based on the opinions of Millennial consumers.

clock August 26, 2016Kari Hamanaka

USA Gymnastics team featured in Under Armour's "Rule Yourself" campaign

Marketing and Consumer Behavior

Nike, Under Armour Among Social Currency Leaders

According to a report out this week, the top brands leading in social currency include Nike, Levi’s and Under Armour.

clock August 18, 2016Maghan McDowell

sailthru

Marketing and Consumer Behavior

Sailthru Facebook Pilot Predicts Long-term Customers

The marketing firm worked with Betabrand and Rent the Runway on a Facebook pilot that pinpoints ideal customers.

clock August 11, 2016Maghan McDowell

Digitally embedded apparel is at the core of the Janela platform.

Marketing and Consumer Behavior

Avery Dennison Launches Video Touting Janela Technology

The two-minute clip features a twenty-something engaging with digitally embedded apparel and accessories.

clock August 10, 2016Arthur Zaczkiewicz

From the Canvas By Land's End campaign

Marketing and Consumer Behavior

Emma Roberts in Canvas by Lands’ End Campaign

Canvas by Lands’ End was reintroduced last April.

clock August 10, 2016David Moin

Marketing and Consumer Behavior

Simon’s Back-to-School Campaign Targets Mom, Too

There’s a nostalgic turn to the developer’s b-t-s campaign.

clock August 2, 2016David Moin

MasterCard's Masterpass

Marketing and Consumer Behavior

Survey: Consumers Want Coupons in Mobile Wallets

A survey finds that customers want more from digital wallets than just the ability to pay with a smartphone.

clock July 27, 2016Maghan McDowell

Marketing and Consumer Behavior

Nordstrom’s Anniversary Sale Brings Celebrities Into the Marketing

The event is a major volume generator during an otherwise slow traffic period.

clock July 22, 2016David Moin

shopping

Marketing and Consumer Behavior

NRF Says Back-To-School Shopping to Increase, Start Earlier

The National Retail Federation’s back-to-school survey is saying that shoppers will increase their spending and start earlier.

clock July 21, 2016Debra Borchardt

Loop Commerce allows retailers to offer an improved gifting experience for consumers.

Marketing and Consumer Behavior

Looping in Shoppers With an Elevated Gifting Experience

Roy Erez is cofounder and chief executive officer of Loop Commerce.

clock July 20, 2016Arthur Zaczkiewicz

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Fashion

Topshop Latest to Join Runway-to-Retail Move

clock 3hLorelei Marfil

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