Most Recent Articles In Marketing and Consumer Behavior
Latest Marketing and Consumer Behavior Articles
- Study: Majority of Consumers Watch Labels for Harmful Beauty Ingredients
- Why Boomer-focused Brands Should Embrace Millennial Mind-set Consumers
- Glamour Editors Talk Engaging Consumers
More Articles By
Although shoppers in bridge boutiques and departments are planning their wardrobes for holiday festivities, others dream of their trips to sunnier locales and are splurging on resort arrivals. A look at current bestsellers in the bridge category.
This story first appeared in the December 20, 2007 issue of WWD. Subscribe Today.
Store: Saks Fifth Avenue
Best-selling items: A Tory Burch “Brigitte” purple elephant-print blouse and a Magaschoni bright orange cotton sweater with a patent leather zip-up.
Price: Both are $195.
Why: “Color and print are key trends for spring,” said Saks’ vice president and women’s fashion director, Michael Fink. “You can purchase these wonderfully emotional wardrobe-pick-me-ups right now. Who doesn’t love purple elephant for the holidays?”
Best-selling item: Burberry gold quilted jacket with three-quarter-length sleeves.
Why: “We did a ‘limited edition’ campaign for holiday based on items in gold that were exclusive to us,” said Stephanie Solomon, vice president of fashion direction at Bloomingdale’s. “This jacket was a hit because it was not available anywhere else, it was spectacular looking, festive and great fashion.”
Store: Tory Burch
Best-selling item: Silk wool Archer jacket and Laura pants.
Price: $495 for the jacket, $325 for the pants.
Why: “Tuxedo dressing was an important element of our holiday collection,” Burch said. “I think this is selling well because it is a timeless look that never goes out of style.”
Store: Elie Tahari
Best-selling item: Sally mosaic-print jersey dress.
Why: The resort collection “is inspired by the Mediterranean style of the 1970s,” Tahari said. “With resort collections focusing on the dress, this jersey dress captures the perfect mix of old-world details and feminine charm. The mosaic print is a signature Mediterranean style and combines fresh colors such as turquoise, carnelian and coastline blue with muted neutrals.”
Store: M Missoni
Best-selling item: A woven jersey minidress.
Why: “[It] has a fresh feel and is easy to wear,” said Graziano de Boni, president of sales, marketing and retail worldwide at Valentino Fashion Group, which holds the license for M Missoni. “The M Missoni customer seeks feminine and trend-appropriate clothing that can be reinterpreted season after season, and this flirty dress is one of the most versatile pieces in the line.”
Best-selling items: A Garnet satin dress with three-quarter-length sleeves and bow detail and a black satin cap-sleeve tunic dress with an embellished collar.
Price: $295 and $345, respectively.
Why: “Bows and jewels add flirty fun to holiday dressing,” said Jane Chung, executive vice president of DKNY Design.
Store: Eileen Fisher
Best-selling item: Organic cotton knit turtleneck.
Why: “Customers are commenting on the luxe feel of the yarn, the modernity of the shape, with stitch play at the neck and sleeves, and the coziness of the yarn, which, as a nonwool, appeals to customers across the country,” said a spokeswoman. “When told it is made by a cooperative of women in Peru who are paid fair trade wages, customers are excited to give the gift to themselves or a loved one, while supporting women’s work.”
Store: Dana Buchman
Best-selling item: Taffeta blouse.
Why: “It’s got a universal appeal because the fit is flattering and the collar is dramatic,” said a spokesman. “Our customers just put it on and they are ‘done.'”
Best-selling item: Ruffle cashmere wrap.
Why: “Our cashmere ruffle wrap is the ultimate accessory,” said a spokeswoman. “It’s one-size-fits-all, which makes it the perfect gift to give. It’s versatile in that it can be worn with jeans by day and over a cocktail dress in the evening.”