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Camaïeu Plots Push in Asia

The French chain is to open its first store in Indonesia in January.

PARIS — The French fashion chain Camaïeu said it plans to open 100 stores in Asia over the next five years.

The first store is to open in Jakarta, Indonesia, in January 2013, in partnership with Mitra, a local retailer which also operates Lacoste and Puma in the market.

“International sales currently make up 15 to 20 percent of our turnover. By 2017, we expect our international business to represent 30 to 40 percent of our sales,” Camaïeu chief executive officer Thierry Jaugeas told WWD. “We are targeting key cities in Indonesia. Openings in Malaysia and Singapore will come next.”

Meanwhile, Jaugeas said the company would continue to bolster its presence elsewhere including in Russia.

Owned by private equity firm Cinven, Camaïeu counts a total of 1,050 stores, including about 600 domestically.