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Forever 21 Sets Ambitious Growth Plan

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  • http://fabcounsel.com/fashion-business-recap-june-2014/ Fashion Business Recap - June 2014

    […] How much cheaper can Forever 21 get? Apparently much cheaper as they launched F21, a version of Forever 21 but for basic items like tanks, t-shirts, and denim. Price-points are surprisingly low – $1.80 camisoles, $3.80 tank tops, $4.80 bikinis and $7.80 pair of denim bottoms. 2 things come to mind with these prices – the conditions of the factories and their huge buying power to operate at such low margins. (Stay tuned for an upcoming article that digs deeper into this topic). F21 is a part of Forever 21’s 3-year growth plan, in which they plan to double the size of their business. Read more here. […]

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