PARIS — Ralph Lauren has Turkey in his sights, with plans to open his first freestanding Polo Ralph Lauren boutique this October in Istanbul.
This story first appeared in the August 7, 2008 issue of WWD. Subscribe Today.
The 6,500-square-foot unit will be located in the luxury shopping complex Istinye Park and showcase what Polo bills as Turkey’s best assortment of Lauren’s apparel and accessories. Brands represented will include Purple Label, Black Label and Polo for men, plus the women’s Collection, Black Label and Blue Label ranges.
“Turkey has such a rich history, and we are excited to bring our retail concept to this new consumer,” Lauren stated. “The opening of our first location in Istanbul is just another step for us as we continue to strengthen our presence in new markets around the world.”
Polo partnered with Turkey’s Unitim, the company that brought Harvey Nichols to Istanbul in 2006, for the venture.
Opened in fall 2007, Istinye Park boasts such luxury tenants as Chanel, Dior, Fendi, Gucci, Chanel, Dolce & Gabbana, Prada and Jimmy Choo.
Designed to evoke a majestic continental residence on the Bosphorus, the Polo boutique will boast a facade of stone columns and pilasters, framing a recessed entry through a wrought-iron gate. Interior details will include limestone floors, stucco walls, mahogany millwork, heirloom silver, antique furniture and fine art.
Shoppers will alight on a large women’s accessories gallery that will span the front of the store, leading to women’s apparel areas, including a Collection salon. A grand staircase of limestone and wrought-iron will lead up to the men’s floor.
Over the past few years, Polo has ramped up its international expansion with major flagships opening in cities such as Milan, Tokyo and Moscow. A boutique is slated to open in late September on Avenue Montaigne in Paris.�