Margaret ‘Peggy’ Traub Dies at 55

The cofounder of Adesso and daughter of Marvin Traub died of breast cancer Monday at her home in Brooklyn Heights.

Funeral services were held Tuesday for Adesso president and chief executive officer Margaret “Peggy” Traub, 55.

This story first appeared in the January 15, 2014 issue of WWD.  Subscribe Today.

Traub died of breast cancer Monday at her home in Brooklyn Heights.

Born in New York City and raised in Scarsdale, N.Y., Traub and her brothers got an insider’s view of fashion and retail earlier than most, thanks to their father Marvin, a longtime ceo of Bloomingdale’s, who passed away in 2012. After graduating from Harvard University, Traub returned to New York and joined Bloomingdale’s. There she worked for Sue Kronick, who promoted her to lamp buyer. Around the time that her father exited the retailer, his daughter did as well.

In 1994, she cofounded Adesso, a lighting and ready-to-assembly furniture company, with Lee Schaak. Three years later, the younger Traub started Withit, Women in the Home Furnishing Industries, now a trade organization. Traub was a member of the Women Presidents’ Organization, the women’s leadership board at Harvard’s Kennedy School of Government, the Committee of 200 and an advisory board member for Kids in Distressed Situations.

Amy Hafkin, managing director at Marvin Traub Associates, said, “Her eldest brother Andrew said at the memorial, “In true Traub fashion, she would always say, ‘What’s next?’”

Aside from being members of the Congregation Beth Simchat Torah, Traub and her wife, Phyllis Dicker, supported various LGBT causes. In addition to Dicker, Traub is survived by her mother, Lee, and brothers Andrew and James.