Target Appoints Casey Carl to Lead Web Site

The 14-year Target veteran has been named president of multichannel operations and senior vice president of merchandising.

Target Corp. promoted hardlines merchant Casey Carl, making him the point man for its Web site — which has crashed a couple times since the company ended a decadelong deal with Amazon in August.

This story first appeared in the November 23, 2011 issue of WWD.  Subscribe Today.

Carl, who had been senior vice president of hardlines, will now serve as president of the discounter’s multichannel operations and senior vice president of merchandising.

The 14-year Target veteran is responsible for the retailer’s Web site, its social media and mobile efforts as well as its entertainment, toys, sporting goods and electronic businesses.

“We are firmly committed to implementing a multichannel strategy that enables our guests to engage with Target anywhere, anytime,” said Kathee Tesija, executive vice president of merchandising. “Under Casey’s leadership and with the support of a strong team, we are confident that we will continue to improve our digital operations and deliver on our ‘Expect More. Pay Less’ brand promise.”

Carl takes over where Steve Eastman, former president of Target’s Web operations, left off. Eastman exited the company in October, just over a month after its Web site crashed as demand for the Missoni for Target line surged.