Tom Ford Fans Pack Selfridges for Meet-and-Greet

Designer Tom Ford promotes Bois Marocain perfume, exclusive to Selfridge's, with a photo op event inside the British store.

Ford at Selfridges.

LONDON — Tom Ford fans braved grim weather conditions and a subway strike here Wednesday to catch a glimpse of the designer making an appearance at Selfridges. Scores of Ford’s devotees — ranging from preteens to fashion students to middle-aged women — lined up for a photo opportunity and to have a bottle of Bois Marocain, a recent addition to the Private Blend scent lineup, signed. The fragrance launched at Selfridges in May to fete the store’s 100th anniversary. It will be available exclusively there until January.

This story first appeared in the June 12, 2009 issue of WWD.  Subscribe Today.

“Selfridges is the number-one store in the world for Tom Ford fragrances,” said Diana Waldron, vice president of global marketing for Tom Ford Beauty. “Tom Ford is fantastic at capturing a moment,” said David Walker-Smith, men’s wear and beauty director at Selfridges, adding Bois Marocain has been one of the best-selling items among the plethora of exclusives and specifically developed products on offer as part of Selfridges’ centenary celebrations. “He has pushed the boundaries of fragrance in the way it is sold and presented — and our customers adore it.”