LONDON — Daniel Grieder has been named chief executive of Tommy Hilfiger Europe B.V., the wholly owned subsidiary of Tommy Hilfiger Group.
Grieder, 46, succeeds Fred Gehring, who had been in that role since 1997, and who became the group’s global chief executive in 2006. Grieder, who has already taken up his new role, reports directly to Gehring.
Grieder, a Swiss national, began working with the Tommy Hilfiger brand in 1997 as a sales agent. Most recently, he was chief operating officer and president of Tommy Hilfiger Europe.