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John Varvatos Taps Diesel Exec as CEO

Cristiano Quieti will report to John Varvatos, chairman and chief creative officer, who currently holds the title of president as well.

Cristiano Quieti

Cristiano Quieti is jumping ship, leaving his post as chief executive officer of Diesel USA to join John Varvatos Enterprises as president and ceo. The appointment is effective May 1.

He will report to John Varvatos, chairman and chief creative officer, who currently holds the title of president as well. The post of ceo has been vacant since April, when Robert J. Wichser exited as president and ceo.

Quieti is expected to work closely with Varvatos to further develop the 12-year-old designer label both in the U.S. and internationally.

A spokeswoman for Diesel said the company plans to have a successor in place before Quieti’s departure on April 30.

Quieti spent the past 18 years at Diesel. During his time there, he held significant positions in Italy and the U.K. before being named to his current position in July 2011.

“Over the last six months, I have gotten to know Cristiano on both a personal and professional level, and I feel that he is the perfect fit for the John Varvatos brand,” Varvatos said. “He’s passionate, strategic, a brand builder, a strong leader, has great relationships with our retail partners and he will add immediate value, ensuring that we meet our strategic global growth and financial initiatives. I am very excited to have Cristiano as my partner.”

Last March, VF Corp. sold a majority stake in the John Varvatos brand to Lion Capital LLC for an undisclosed sum. Varvatos, who had a 20 percent stake in the brand under VF, retained a minority share. Lion’s other investments in the fashion arena include Jimmy Choo, American Apparel and AllSaints Spitalfields.