The British multibrand retailer, which sells a range of emerging designers, will set up shop at 95 Grand Street in SoHo, formerly the Burch sisters’ Trademark boutique.
Brett Meager, vice president of customer success at IgnitionOne, explains behavior-based marketing.
Retailers applauded the capital’s women’s wear lineups, pointing in particular to Burberry’s first in-season show, Roksanda, Erdem, Christopher Kane, J.W. Anderson and Simone Rocha.
The change was made to as the organization wanted to “represent a diversifying sector” and categories such food, drink, leisure, culture and urban living will join its retail portfolio.
Design agency Checkland Kindleysides aimed to conjure the city streets.
The opening is part of a new franchise partnership with the Al Tayer Group.