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A History of H&M’sDesigner Collaborations

The Swedish fast-fashion giant, H&M, has driven throngs of shoppers to its doors with ingenious, if eclectic, designer and celebrity collaborations.

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The Swedish fast-fashion giant, H&M, has driven throngs of shoppers to its doors with ingenius, if eclectic, designer and celebrity collaborations.

Here, a look at H&M’s brief history of collaborations, beginning with their most recent alliance with Comme des Garçons, to the company’s first upscale design effort with Karl Lagerfeld, in 2002.

COMME DES GARCONS>>

ROBERTO CAVALLI>>

MARIMEKKO>>

KYLIE MINOGUE>>

VIKTOR & ROLF>>

MADONNA>>

STELLA MCCARTNEY>>

KARL LAGERFELD>>

 

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