Moving fast to fill a key slot, Ann Taylor Stores Corp. has hired Robert J. Luzzi as chief marketing officer, succeeding Elaine Blotz who resigned last week, WWD has learned.
Luzzi will be in charge of all aspects of marketing, visuals and in-store environments for all of the corporation’s brands including the one that’s currently under development and expected to launch next year.
He joins Ann Taylor on Sept. 10. Aside from developing strategies to elevate the profile of the company’s brands, Luzzi’s initial focus will be on the company’s new beauty collection launching in stores mid-November on time for holiday selling. Ann Taylor has partnered with veteran beauty executive Robin Burns on this project.
Luzzi will report to Kay Krill, president and chief executive officer. “Bob is a wonderfully talented marketing executive who will bring real insight and creativity to all of our marketing efforts,” Krill said in a statement. “We are confident that, under his leadership, our marketing will begin to connect more emotionally with our clients and further strengthen our brands.”
Luzzi was executive vice president, chief marketing officer and creative director at New York & Co., which he joined in 2003. Before that, he was with Estée Lauder for 10 years rising to the role of senior vice president of creative design and advertising worldwide. Earlier is his career, he operated his own design firm serving the fragrance, home textile, entertainment and publishing industries.
Earlier this month, Ann Taylor named Mark Mendelson, former chief merchandising officer for Jones Apparel, president of the new brand, which is yet to be named. Mendelson also reports to Krill.
Ann Taylor is scheduled to report second-quarter results today, which are expected to be positive. The Street has been expecting 48 cents earnings per share for the quarter.