NEW YORK — In a sea of skinny jeans in dark washes for fall, Barneys New York is hoping to stand out with its own twist on the trend. The store has enlisted Azzedine Alaïa to design a pair of limited-edition jeans, which incorporate elements of his signature style.
The Alaïa jeans have leather lace-up details, special rivets and the classic “A” logo and come in black and dark blue washes. The body is Seven For All Mankind’s skinny jean.
The Alaïa jeans are the first of several collaborations in the denim area. Barneys will invite other iconic designers to create jeans, according to fashion director Julie Gilhart, who declined to reveal who’s next.
The project has a charity tie-in “to give the whole project more meaning,” Gilhart added. A portion of the sales of the Alaïa jeans will benefit an orphanage in Tunisia, Alaïa’s birthplace, through SOS Children’s Village, which funds orphanages throughout the world.
Seven For All Mankind will manufacture all the jeans for the program, she said, because “they have a way of always producing the best-fitting jeans in the marketplace.”
Alaïa was chosen for his deftness with the fabric. “He’s known for denim. He executes the most unbelievable denim. We wanted to bring to our customers elements of high-end and sophisticated design at a reasonable price,” she added.
This story first appeared in the September 11, 2006 issue of WWD. Subscribe Today.