MILAN — Laura Biagiotti’s first boutique in China is set to open April 18 in Beijing.
The boutique — which the designer’s company is opening in conjunction with its Chinese partner, the international trading company CRITIC — consists of approximately 1,000 square feet and is on one of the city’s main shopping boulevards, Wangfujiad, or Gold Street. It will be stocked with the Italian-made Laura Biagiotti collection.
The store was designed by Milan architect Piero Pinto, who has designed other Laura Biagiotti shops and the Marco Sirmione Golf course, opened by the designer and her husband, Gianni Cigna, chairman of the Biagiotti company. “It’s beautiful, luminous, done with marble and wide picture windows,” Cigna said.
Biagiotti and Cigna will leave for China on April 16 to inaugurate the boutique and preview the local production of Biagiotti cashmere items and footwear under a license that was signed with CITIC last year. The couple will continue from there to Bangkok, where Biagiotti will open three new boutiques, also designed by Pinto.