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Cheryl Turpin Named to Head Limited Stores

NEW YORK -- Cheryl Nido Turpin, who successfully turned around the fortunes of Lane Bryant, has been named president of Limited Stores, a sister division at The Limited Inc., but one with a dismal track record in the Nineties.<BR><BR>Her successor at...

NEW YORK — Cheryl Nido Turpin, who successfully turned around the fortunes of Lane Bryant, has been named president of Limited Stores, a sister division at The Limited Inc., but one with a dismal track record in the Nineties.

Her successor at Lane Bryant is Jill Dean, who was executive vice president and general merchandise manager at the division, which specializes in large sizes for women.

The troubled Limited Stores division, with volume of $1.1 billion, has been struggling for about four years and has been a drag on the $7 billion corporation. In March, Howard Gross stepped down as president to join Today’s Man, a men’s wear chain, and Michael A. Weiss, corporate vice chairman, was named acting president. Turpin reports to Weiss.

The 725-store division, the third-largest in the company, has been plagued by poor fashion direction and sliding sales. Operating profits at 4 or 5 percent of sales last year were about 50 percent under desired levels.

Turpin was president of Lane Bryant since 1990. Last year, she guided the 817-store chain to sales of $1 billion. Before joining The Limited, she was president of Weinstock’s, a division of Carter Hawley Hale.

Dean joined the company in 1986, and spent four years as a buyer and merchandise manager at the Express division before moving to Lane Bryant.