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MILAN — Emporio Armani is heading to Moscow.
This story first appeared in the August 11, 2008 issue of WWD. Subscribe Today.
Giorgio Armani SpA said it plans to open the country’s first Emporio Armani store and cafe off Red Square later this month, in partnership with Bosco dei Ciliegi. The 3,400-square-foot unit, on the corner of the GUM shopping center, covers three floors and includes a 330-foot cafe.
“I’ve been waiting patiently to find an appropriate location for my first Emporio Armani store in Moscow. So I am now excited that it is becoming a reality,” Giorgio Armani said in a statement. “This city is not only the capital but one of the most important business, social and international hubs in Europe with a quickly rising reputation for being style-conscious.”
The women’s department will be housed on the ground floor, with men’s on the first floor. Each will include a large accessories area. Activewear and sportswear will be located on the mezzanine.
The cafe, on the first floor, will seat 48 people and serve drinks and simple dishes for lunch and dinner in keeping with the Emporio Armani restaurants in Milan; London; Paris; Dubai; São Paulo, Brazil; Buenos Aires, and Santiago, Chile.
The store’s design scheme includes alternate black glass and silver striped fabric walls, transparent box displays, stainless steel and silver marmorino plaster ceilings and black shiny granite floors. The space will also feature three large screens, projecting the latest Emporio Armani collections. The cafe will feature a black tatami mat floor and black lacquered wood and red fabric chairs, tables and sofas.
Armani is midway through a plan to open 50 stores worldwide this year as the fashion giant looks to expand and strengthen its brand portfolio in both mature and emerging markets.