BERLIN — Escada is entering the Indian market this week with the opening of two flagships in Mumbai. A third shop in Delhi will open in a few months and, in total, seven shops are slated for India within the next two years.
Escada is working with S. Kumars Nationwide Ltd., or SKNL, as its exclusive distribution partner in India. The diversified textile company generates an annual turnover of 10 billion Indian rupees, or $232.3 million at current exchange. The SKNL subsidiary Brand House Retails Ltd. sets up and manages shops for the group’s brands as well as acting as an exclusive India franchisee for international luxury labels. In addition to Escada, SKNL has signed a retail distribution agreement with Dunhill men’s wear.
Escada declined to divulge first-year sales goals, nor were further details available concerning the size of the stores.
This story first appeared in the March 28, 2007 issue of WWD. Subscribe Today.