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Fashion Delivers hosted a pop-up shop on Staten Island the weekend before Christmas, giving away nearly $6 million worth of donated new merchandise to individuals with a FEMA number who were impacted by Hurricane Sandy.
The event, which drew 3,000 people, was held at Vanderbilt South Beach. It was set up so that each attendee had an appointment time to “shop” for the items on display. Fashion Delivers’ agency partners — Tunnels to Towers Foundation, Third Day Mission and Movement Church of Staten Island — handled the invitations and scheduling.
“We were founded in the wake of Hurricanes Rita and Katrina seven years ago to help people in need with new products donated by the fashion industries,” said Allan Ellinger, chairman of Fashion Delivers. “This event was the culmination of our experience supporting people who have lost their homes and belongings. We are proud to offer a way for the fashion industries to step forward and help people start their road to recovery with dignity.”
The idea for the pop-up event came in late November from trade show veteran Charles Garone, who also volunteered time in setting up the project.
More than 100 firms donated over 250,000 items, which included designer apparel, shoes and home goods. Among the companies who participated were: ABS, Alfred Dunner, Armani Exchange, Ben Sherman, Bruce Makowsky, Burlington Coat Factory, Conair Corp., Ecko (MEE Apparel), French Connection, Hanesbrands, Intradeco, The Jones Group, LF USA, Members Only, Michael Kors, Patagonia, Ralph Lauren, Skechers and Uniqlo.