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While all the hubbub so far has been about Fashion’s Night Out in New York on Sept. 10, the event is a global one, stretching from Los Angeles to Tokyo, London to Sydney. And unlike last September, when each city held its event on the same evening, this year Fashion’s Night Out takes place on different nights. Here, a roundup of some of the events taking place in cities outside New York:
This story first appeared in the August 24, 2010 issue of WWD. Subscribe Today.
Around 60 stores will participate in Paris’s event on Sept. 7. Participating stores are based in the “golden triangle” in the city’s eighth arrondissement, encompassing Avenue Montaigne, Rue François 1er, Avenue George V and Avenue Franklin-Roosevelt.
• Louis Vuitton: Commanding model behavior, a special photo studio at Louis Vuitton’s Avenue Montaigne store will give customers the chance to feature on mock covers of French Vogue magazine. Pink Champagne will flow and The MisShapes’ Leigh Lezark and Geordon Nicol will provide entertainment.
• Chanel: Peter Philips, global creative director of Chanel Makeup, will showcase a new khaki-themed trio of nail polishes at the house’s Avenue Montaigne store, dubbed Les Khakis de Chanel (The Chanel Khakis). Designed to be worn alone or combined to give a camouflage effect, the polishes come in green, pink and brown khaki tints.
• Christian Dior: Plastic specs will be the hot accessory at Dior’s Avenue Montaigne headquarters, where a 3-D film of the house’s fall 2010 couture show will be screened. John Galliano has also designed a collage for the windows, while Béatrice Ardisson will DJ.
• Ralph Lauren: A live jazz band will serenade shoppers at the Ralph Lauren store on Avenue Montaigne.
• Gucci French Vogue’s fashion director Emmanuelle Alt will pick and mix looks from Gucci’s fall 2010-11 collection during a live fashion shoot in the store.
• Celine: Joining forces in the name of shopping, Celine’s creative director Phoebe Philo will be joined by French Vogue editor in chief Carine Roitfeld at Celine’s ephemeral Rue François 1er boutique to present the house’s fall 2010-11 collection.
• Diane von Furstenberg: Local DJ Cécile Togni will man the decks chez the Diane von Furstenberg store on Rue François 1er.
• Bonpoint: A bevy of high-profile Parisian yummy mummies — including Charlotte Gainsbourg, Ludivine Sagnier, Emma de Caunes, Ines de la Fressange and Emmanuelle Seigner — are expected to attend Bonpoint’s cocktail at its store on Avenue Montaigne. The luxury children’s wear firm will project a video of its fall 2010 catwalk show and unveil an exclusive jewelry line by the French jewelry brand Stone.
• Marni: Limited edition doll-motif PVC cushions will be among the products on offer at Marni’s Avenue Montaigne site, including a design by French artist Claude Caillol.
• By Marie: By Marie designer Marie Gas will host a special performance by French musician Milkymee at the brand’s Avenue George V boutique.
• Jil Sander: Snaps of Jil Sander’s new casual collection, Jil Sander Navy, by local “It” blogger Garance Doré, will be exhibited at the Jil Sander store on Avenue Montaigne.
• Manoush: Balloon shapers, giant bubbles, clowns and a performance by Rona Hartner will figure among Manoush’s circus-themed lineup for its Avenue Montaigne store.
The city holds its event on Sept. 8
• Giorgio Armani: Cocktails at the Emporio Armani Store on New Bond Street with British Vogue editor, Alexandra Shulman.
• Matthew Williamson: The designer and a yet-to-be-revealed celebrity will team with Mayfair’s Momo restaurant, converting the shop into a Moroccan-themed souk with North African-inspired canapes, drinks and entertainment. Shoppers can enter a competition to win front-row tickets to Williamson’s Spring 2011 show at London Fashion Week in September.
• Browns: The retailer will launch Shop 24, a new concept store dedicated to wardrobe staples. The boutique is located in a Browns unit on South Molton Street that currently houses women’s wear. Browns said the store will carry “basics with a fashion twist,” such as cashmere camel coats, polo neck sweaters, skinny pants and oversize white shirts. The store will launch on Fashion’s Night Out with a back-to-school theme, when Browns will offer customers classes in subjects such as art, fashion, food and music.
• Rupert Sanderson: His Bruton Place store will be transformed into a dance floor, where customers can learn to ballroom dance wearing his fall collection heels while a pianist plays the grand piano.
• Urban Outfitters: British rock band Arctic Monkeys (whose lead singer, Alex Turner, is Alexa Chung’s significant other) will play live at the Oxford Street store.
• Louis Vuitton: Artist Fiona Lee will create origami accessories out of Vogue pages at its Bond Street store.
• Solange Azagury-Partridge: Popcorn will be served to customers at her Mayfair store. Three popcorn boxes will also have the designer’s Hot Lips ring hidden inside.
• Manolo Blahnik: Champagne, chocolate and autographed heels can be found at his Old Church Street store. Later the designer will hop across town to Liberty’s “World of Manolo” area. The department store will also have psychic Susie Johns on hand to give readings.
• Burberry: An acoustic set will be played by a yet-to-be-confirmed emerging British music talent. There will also be a chance to win tickets to the Burberry Prorsum spring 2011 show.
• Selfridges: The department store will launch both Mulberry’s new boutique and Lily Allen’s Lucy in Disguise clothing label in its Wonder Room concept store. Elsewhere, cosmetics brand Bare Escentuals will give dating advice, while designers Peter Pilotto and Christopher De Vos of the Peter Pilotto label will be in conversation with journalist Vassi Chamberlain.
These will take place Sept. 9.
• Armani Manzoni: Photographer Danilo Frontini will shoot portraits of children browsing the store on a photo set arranged by Vogue Bambini.
• Bally: The boutique will host a cocktail party to celebrate a footwear collection designed for Bally by Central Saint Martins students.
• Bulgari: The new fragrance Bulgari Man will be launched during a cocktail party at the store.
• Dodoi Temporary Store: Tattoo and makeup artists will provide customers with temporary tattoos shaped as some of the most popular Dodo charms by Pomellato.
• Hermès: Shop windows set up by fashion design students from the Polytechnic Institute of Milan will be revealed during a cocktail party.
• Montblanc: A graphoanalyst will study the handwriting of customers, who will have a chance to test the new Mark Twain Limited Edition pen.
• Omega: The store will stage a photo set where people will be invited to play the role of George Clooney in the Monocle campaign.
• Roger Vivier: Exclusive worldwide launch of the new fragrance, available in five different versions from October.
• Stella McCartney: A photographer will shoot Polaroids of the customers wearing looks from the fall collection. An online mini look book will be realized collecting the shots.
• Jil Sander: A photo exhibition with Garance Doré’s personal interpretation of the brand’s Navy collection.
• La Rinascente: A gourmet tasting to promote the department store’s numerous restaurants and wine bars.
The city’s retailers will hold their Fashion’s Night Out events on Sept. 9 with a kickoff hosted by Vogue editor in chief Kirstie Clements and Lord Mayor Clover Moore, joined by designers, heads of luxury brands, department and high street stores, models, brand ambassadors, Vogue photographers and hair and makeup artists.
The event will cover 448 retailers including Myer, David Jones, Louis Vuitton, Prada, Chanel, Burberry, Armani, Hugo Boss, Adidas, Bally, Paspaley Pearls, Fairfax & Roberts, Camper, Carla Zampatti, Coach, Country Road, Cue, Forever New, Dinosaur Designs, Elizabeth Arden, Just Jeans, Kiehl’s, Little Joe, Leona Edmiston, Peter Alexander, RM Williams, Portmans, Napoleon, Tiffany & Co., Sheridan, Sunglass Hut and Zimmerman.
Activities will include the sale of VFNO T-shirts to live music and DJs, complementary food and wine, catwalk shows, live model installations, free gifts, Vogue editors giving tips and advice to shoppers, limited edition products designed specially for the event, sample sales and discounts.
On Sept. 10, Vogue’s West Coast editor Lisa Love; Los Angeles Mayor Antonio Villaraigosa; Randolph Duke, and Rob Dyrdek, star of MTV’s “Fantasy Factory,” will start Fashion’s Night Out in Los Angeles at the shopping center Beverly Center with a 5 p.m. press conference that will be followed by three fashion shows, including one featuring fall-holiday looks from Guess, Max & Co., Bebe, Ben Sherman and J. Lindeberg, among others.
• Beverly Center’s 160 retailers are scheduled to participate, with Charles David signing shoes at his Beverly Center store; Henri Bendel presenting limited edition products; Fendi displaying a photo exhibit of its fall ad campaign; Lacoste holding a Wii tennis tournament, and Everything But Water having models strut in resort swimwear.
• Rodeo Drive will have food trucks lining the street and a four-story Ferris wheel on the 200 block. Among the highlights: Samuel L. Jackson hosting an exhibition of his red-carpet outfits at Armani; manicures at Chanel with colors created by the brand’s global creative director Peter Philips; Tod’s unveiling a limited edition version of its G-Bag; artists doing custom work at Mikimoto and Coach; Tiffany & Co., Chopard and Bally previewing new collections, and Valentino throwing a casino night.
• Fred Segal on Melrose Avenue: Store owners Ron Herman, Ron Robinson, Stanley Silver, Bob Serf and Mauro Corbia have teamed up for the event, while the vendors involved include Lightning Bolt, J Brand, Quiksilver, Chan Luu, Monrow, Sjobeck, Spirit Hoods, Jean Shop, M. Cohen, G Shock, Urbanears, Oliver Peoples, Mark Mothersbaugh, Garland Collection, Franklin and Gower, Fortunate Son, Smoak Cosmetics, Ja’maal Buster, Kissable Couture and Justice Bodan for Walt Disney Signature. Magnolia Bakery will also feed shoppers at a pop-up shop in Ron Herman.
The Japanese capital will hold events on Sept. 11, including:
• New Balance: The manufacturer will host a night run through the city.
• Hermès: The brand will open a pop-up shop for scarves at Omotesando Hills mall.