Next year’s Fashion’s Night Out has been rescheduled to Friday, Sept. 10, instead of Sept. 9.
The change was revealed Wednesday by the organizers, which include the Council of Fashion Designers of America, Vogue and NYC & Company, the city’s marketing, tourism and partnerships organization.
The schedule switch was made so Fashion’s Night Out would not be held during Rosh Hashanah, the Jewish New Year, and to maximize local consumer and tourist participation by holding the event on a weekend evening. The organizers also said they will work closely with the fashion industry to ensure the change in date will not disrupt the ongoing trade activities of fashion week and the shows during that time.
The first Fashion’s Night Out was held this past Sept. 10 and was successful in getting crowds out to hundreds of stores in New York City, which stayed open late for designer and celebrity appearances, live windows, musical performances, book signings, and to sell merchandise. Fashion’s Night Out was also held in several major cities around the world and will next year again go global.
But while the traffic was strong, many retailers felt people were much busier partying than shopping. However, for the second Fashion’s Night Out, it’s expected more incentives to shop will be added. A fashion show of fall 2010 styles for consumers is being considered as well.