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Ford Chooses Milan For First Owned Unit

Tom Ford said Friday he will open his first company-owned store, a 9,149-square-foot unit, at Via Pietro Verri, 3 in Milan, in the spring. Ford also said he plans to open stores in London, Zurich, Tokyo, Kuwait and Hong Kong.

Tom Ford said Friday he will open his first company-owned store, a 9,149-square-foot unit, at Via Pietro Verri, 3 in Milan, in the spring. Ford also said he plans to open stores in London, Zurich, Tokyo, Kuwait and Hong Kong.

Paris is conspicuously absent from the list. Ford offered his own explanation: “I have worked in Milan for many years and it is one of my favorite cities in the world,” said the president and chief executive officer of the company that bears his name. “Milan is not only Italy’s fashion capital but it is also the Italian home of luxury men’s wear. Our goal with this store is to address an extremely discerning luxury customer who demands the highest quality of product and service.”

The five-floor Pietro Verri space is in the center of Milan’s luxury shopping district called the Gold Triangle. The store will feature the full men’s wear collection including ready-to-wear and made-to-measure clothing, footwear, accessories, eyewear and fragrance.

The former Gucci designer in April opened a three-level 8,680-square-foot flagship on Madison Avenue in Manhattan. Ready-to-wear suits start at $3,000 and bespoke suits start at $5,000. Ford has said that he plans to have 100 freestanding stores in place in 10 years. The collection’s wholesale rollout is scheduled to begin in the U.S. in the spring.

This story first appeared in the November 5, 2007 issue of WWD.  Subscribe Today.