Stella McCartney’s world just got bigger — and smaller.
This story first appeared in the June 10, 2009 issue of WWD. Subscribe Today.
Gap Inc. today revealed that it has signed a deal with the British designer to create one-off collections for GapKids and babyGap. The lines will launch late this year and will be carried in select GapKids and babyGap stores in the U.S., Canada, the U.K., France, Ireland and Japan, as well as online in the U.S.
“For years I’ve wanted to create a collection for kids,” McCartney stated. “It’s something I’ve often been asked about. I believe that this one-off collaboration will be a great way for customers to be able to participate in the Stella McCartney brand. I believe that kids’ clothing should be more accessibly priced, which is particularly important at the moment, given the current climate.”
This marks the first time McCartney will create boys’ and girls’ apparel.
“I’m looking forward to offering our GapKids and babyGap customers her unique interpretation of Gap’s casual American aesthetic,” Marka Hansen, president of Gap brand, stated. “Her experience as a parent and designer are sure to delight both kids and parents alike.”
McCartney has substantially expanded awareness of her Gucci Group-owned brand both by increasing wholesaling, opening more of her own stores, as well as through a string of designer collaborations, the best-known of which is her collection for Adidas. She also did a one-off line for H&M. The company currently has 14 stores in London, New York, Los Angeles, Shanghai, Tokyo, Beijing, Hong Kong and Paris, as well as 600 wholesale accounts worldwide. The brand covers women’s ready-to-wear, footwear, bags, fragrances, eyewear, accessories and Care skin care.
Gap Inc. operates 3,100 stores in the U.S., Canada, the U.K., France, Japan and Ireland, and is increasing its international presence through franchise agreements in the Far East, Latin America, the Middle East and Europe. The company had sales in fiscal 2008 of $14.5 billion.