In Brief: Stella In Singapore… Beckham In Britain

A second stand-alone Stella McCartney store bowed in Asia Tuesday, in the Takashimaya Shopping Center on Singapore's Orchard Road.

STELLA IN SINGAPORE: A second stand-alone Stella McCartney store bowed in Asia Tuesday, in the Takashimaya Shopping Center on Singapore’s Orchard Road. The store follows the opening of a Stella McCartney shop in Shanghai last month, and is the result of a deal the designer signed in May with the Lane Crawford Joyce Distribution Group to distribute the brand’s clothing and accessories in Far Eastern markets. The group plans to open a total of 10 Stella McCartney stores in the region over the next five years. The 1,120-square-foot Singapore space carries McCartney’s entire collection of ready-to-wear, accessories and fragrance. The stores in Asia are in addition to McCartney’s flagships in London, New York and Los Angeles.

BECKHAM IN BRITAIN: Victoria Beckham’s dVb denim line’s first concession has bowed in the former Spice Girl’s home city of London — in the fittingly posh department store Harrods. The 415-square-foot shop-in-shop area, in the store’s Way In contemporary department, boasts a giant purple velvet dVb logo — which hangs from the ceiling like a chandelier — and custom-designed rococo steel display tables that carry the entire dVb jeans collection. “I’m delighted and excited to have the first dVb concession open in Harrods,” said Beckham.”It is a wonderful store [that has] international appeal while retaining its strong English heritage.” The brand’s fall collection retails from about $366 for a jean in a basic denim wash to $488 for resin-coated jeans made from Japanese denim. For holiday, Beckham will introduce high-waisted jeans and glittery denim washes, while for spring, pieces such as vests and tops will be added to the collection. Jonathan Judah, managing director of Prelude Trading, which distributes the brand in the U.K., Europe and the Middle East, said the company also planned to introduce men’s denim next year.

This story first appeared in the October 17, 2007 issue of WWD.  Subscribe Today.