SURFING CHLOE: Chloé unveiled its first online shop-in-shop at Net-a-porter.com, which went live this week and sells clothing and accessories in its own environment. “Chloé is one of our best-selling brands, and there’s a lot of heat around [designer] Phoebe Philo,” said Natalie Massenet, founder of Net-a-Porter. “This was a natural development.” Chloé president Ralph Toledano said he “loves the idea” of opening a boutique on a fashion-forward Web site. Shoppers trawling chloe.com will now have the option to connect directly with Net-a-Porter. Items on sale range from a ring with sorbet-colored semiprecious stones, priced at $350, to a pink ruffled silk halter top, for $925, to an embroidered shearling gilet, for $3,900. Massenet said the Chloé shop-in-shop is just the beginning and said she’s in talks with other brands for similar shops.
NOT IN THIS LIFETIME: Citing disappointing performance, Hearst Magazines said Tuesday that it will cease publication of Lifetime magazine following the October issue. “While we are proud of the magazine’s successful launch, the translation into print was challenging and did not yield the results we anticipated,” the company said in a statement. Inspired by Lifetime TV, the women’s cable network that is jointly owned by Hearst Corp. and Disney, Lifetime debuted in March 2003 with a rate base of 500,000 and went monthly in September 2003. But unlike O, The Oprah Magazine, another Hearst launch to which it was often compared, Lifetime failed to attract large numbers of new readers quickly. Insiders blamed the Lifetime network for failing to promote the title vigorously, while advertisers criticized its old-fashioned editorial mix. In January, Hearst fired launch editor Sally Koslow and replaced her with Susan Wyland, but the magazine continued to struggle. Lifetime employed approximately 30 editorial staffers.
ZIKAS JOINS WANG: Suzanne Zikas has joined Vera Wang Ltd. as senior vice president of sales, a new post. She is responsible for sales of all apparel divisions, including bridal, bridesmaids, ready-to-wear and retail. Zikas is based in the New York office and reports to Susan Sokol, president of Vera Wang Apparel. Most recently, Zikas was vice president of sales at TSE, where she was responsible for sales and distribution. Prior to that, she was vice president of Donna Karan’s women’s and signature collections.
This story first appeared in the September 8, 2004 issue of WWD. Subscribe Today.
FOXY EYES: Sunglasses-maker Oakley Inc. has made a licensing agreement with Fox Riders Co. for a line of unisex sunglasses, goggles and prescription eyewear set to hit stores in March. The initial launch calls for two to four styles featuring Oakley’s signature technical details in wire frames and wrap pieces, followed by goggles in spring 2006. Wholesale prices range from $45 to $60 with distribution targeted at action apparel stores. It’s the first license for Morgan Hill, Calif.-based Fox, which is seeking a higher fashion profile. The motocross apparel veteran launched a directional juniors line for fall. “We partnered with Oakley for their technology prowess, but our glasses will sport a more fashion design element,” said Jim Anfuso, Fox’s director of marketing.