MADRID — Inditex Group, owner of fast-fashion chain Zara, launched an accessories format this month with five simultaneous store openings — two each in Madrid and Barcelona, and one location in La Coruña, the site of company headquarters in northwestern Spain.
This story first appeared in the July 28, 2008 issue of WWD. Subscribe Today.
Called Uterqüe, meaning “one and the other” or “both” in Latin, the name refers to the bond between ready-to-wear and accessories.
“They complement each other,” said Manuel Santos, brand designer during a walk-through of the store in Madrid.
With the new format, featuring a complete line of fashion accessories, including handbags, small leather goods, footwear, costume jewelry, scarves and sunglasses, Inditex is “creating a whole new market. So far, accessories have only been a hint at Zara,” Santos said.
“The merchandise is classic and the store interiors [oak woods tinted black and creamy colors] remind me of a traditional Nineties’ boutique with an industrial touch,” he said. “We wanted to create a very feminine, cozy, elegant and contemporary environment that doesn’t intimidate. The stores and the product have to be understandable” to the consumer.
The commercial philosophy behind the new format is to provide “the best quality product at affordable prices because everything that looks good doesn’t have to be expensive,” Santos said.
Prices range from $32 for a patent leather cosmetics case to $316 for more sophisticated handbag styles, and from $79 to $205 for Spanish-made shoes and boots.
Another 20 to 30 stores will bow by yearend, including rollouts in Portugal and Greece.