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Neiman’s Service at Press of a Button

NEW YORK — When the Hotel Victor throws open its doors next month in Miami, guests won’t have to leave their rooms to get the latest from Neiman Marcus.<BR><BR>Through a new partnership, the luxury retailer is installing “Neiman...

NEW YORK — When the Hotel Victor throws open its doors next month in Miami, guests won’t have to leave their rooms to get the latest from Neiman Marcus.

Through a new partnership, the luxury retailer is installing “Neiman Marcus buttons” in hotel rooms and providing catalogues. With a quick phone call, visitors can speak with personal shoppers at the Bal Harbour, Fla., store to request outfits for an unexpected cocktail party or specific items from the catalogue.

The 91-room property is located on Ocean Drive near Gianni Versace’s former home, Casa Casuarina. Jacques Garcia, the decorator behind the Hotel Costes in Paris, did the honors for the Hotel Victor.

Neiman Marcus expects the partnership to be popular with well-heeled guests at the Hotel Victor, where rooms start at $345 and top off at $6,000 a night.

A similar concept has been “highly successful” for Henri Bendel at the Chambers Hotel here in Manhattan, according to a Bendel’s spokeswoman.

— Rosemary Feitelberg

This story first appeared in the October 5, 2004 issue of WWD.  Subscribe Today.