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New Catalog Highlights Anne Klein

DALLAS -- Neiman Marcus is promoting Richard Tyler's new collection for Anne Klein with a 24-page catalog that will be mailed Monday to 400,000 customers.<BR><BR>It's being sent in a plastic bag that will also hold Neiman's 96-page spring catalog,...

DALLAS — Neiman Marcus is promoting Richard Tyler’s new collection for Anne Klein with a 24-page catalog that will be mailed Monday to 400,000 customers.

It’s being sent in a plastic bag that will also hold Neiman’s 96-page spring catalog, called Imagine. In a separate mailing, Imagine will be distributed to another 250,000 households.

About one-third of the Anne Klein merchandise shown in the catalog is exclusive to Neiman’s.

The book, which includes five pages of A Line Anne Klein clothing, is a continuation of Neiman’s strategy to distribute catalogs featuring a single designer. Neiman’s has already created catalogs with Donna Karan, Calvin Klein and Giorgio Armani.