DALLAS — Neiman Marcus is promoting Richard Tyler’s new collection for Anne Klein with a 24-page catalog that will be mailed Monday to 400,000 customers.
It’s being sent in a plastic bag that will also hold Neiman’s 96-page spring catalog, called Imagine. In a separate mailing, Imagine will be distributed to another 250,000 households.
About one-third of the Anne Klein merchandise shown in the catalog is exclusive to Neiman’s.
The book, which includes five pages of A Line Anne Klein clothing, is a continuation of Neiman’s strategy to distribute catalogs featuring a single designer. Neiman’s has already created catalogs with Donna Karan, Calvin Klein and Giorgio Armani.