Pucci, in line with its global growth strategies, unveiled its second boutique in New York on Saturday in the same building that houses the St. Regis Hotel.
The 1,100-square-foot space was conceived with Pucci’s newest blueprint. The walls are upholstered with iridescent fabrics, acid-colored lamps diffuse the light and the floors are tiled with stone and lilac quartz. Pucci’s flagship remains on 64th Street, where it opened in the mid-Sixties.
“The U.S generates 35 percent of Pucci’s business,’’ said Katherine Vautrin, Pucci’s chief executive officer. “It is a historical market for Pucci and a very effervescent one.”
Retail expansion is a priority for the LVMH Moët Hennessy Louis Vuitton-owned Pucci, as the brand’s punchy prints are as hot as the colors with which they’re infused. In October, Pucci will hit Las Vegas with a new venue.
Pucci will also point its compass East, where it is seeking partners and locations in the south of China, Hong Kong and Japan. “We want to make sure that we join forces with the right people, ones who understand our brand,” Vautrin said.
Pucci has a total of 13 freestanding stores, two of which are franchised, plus 200 selective points of sale. “Pucci still has an ample growth space because it’s a lifestyle product that exudes an image of glamour and modern jet set,” Vautrin said.
In that viewpoint, Pucci has already implemented its accessories staff to support its growing business of shoes, bags and beachwear.
But Pucci is acting on more than the fashion front. Last month, ladies clad in a sea of graphic prints, swished and swooshed at the joint Pucci and Veuve Clicquot gala in Florence. Actresses Laura Harring, Ornella Muti and Charlotte Rampling and LVMH’s Toni Belloni and Ferruccio Ferragamo flocked to celebrate fashion and champagne in the 15th century Palazzo Pucci, still the family’s residence and company headquarters.
Christian Lacroix, Pucci’s creative director, designed the bottle and packaging of Veuve Clicquot’s special Grande Dame 1996 vintage, produced in a limited series of 9,000 bottles and named after the legendary Madame Barbe Nicole Clicquot Ponsardin.
This story first appeared in the July 26, 2004 issue of WWD. Subscribe Today.
The makeover consists of a black box that opens in half with one side featuring Pucci’s trademark multicolored graphic motifs.
“It’s such an evocative moment and the feeling from the Sixties and Seventies is very strong,” Rampling said at the soiree. “Pucci is still today so visible and recognizable, which I find fantastic.”